I get asked this question all the time. In fact it usually goes “Hi, I want you to create a 1min online video for my website to promote my business. How much will that cost?”. And that’s a fair question, but unless you’re creating a 1min talking head video, videos aren’t really charged on their finished time, but rather they are charged on what’s in that time. Does B-roll footage need to be shot, do you need to hire talent, do you need animations, creative concept development, how about customer testimonials in different locations, drone footage, background music or do you want to do green screen?
So I thought I’d write an article to help people understand how much they should expect to pay for different professional business video productions and what elements in the production can make it more or less expensive. Below is a list of the most common Business videos I’ve made throughout my 10 year career and the costs associated with producing them.
Disclaimer: All of the below costs are estimates and are based on 1 camera shoots, in HD with a professional videographer like me with years of experience and thousands of dollars of equipment.